WWE today announced the appointment of Matthew Singerman as Executive Vice President, Programming. Singerman, who previously held senior level positions at Fox News Channel, TV Guide Network and Reelz Channel, will report directly to WWE Chairman and Chief Executive Officer Vince McMahon.

In this newly created role, Singerman will be responsible for the strategic development of content, including original, unscripted and scripted shows, scheduling of all programming and operations across all distribution platforms, including a potential WWE Network.

Singerman brings more than 20 years of experience in production and programming from various broadcast and cable networks. Most recently, Singerman served as a consultant for well-established and start-up channels, including NFL Network, Nuvo, Pivot and Back9 Network. Prior to his role as an industry consultant, Singerman was the Senior Vice President of Programming at Reelz Channel. In this position, he oversaw all programming, development and acquisitions, including The Kennedys, which was the highest-rated show in Reelz Channel history. The network’s rating grew more than 300 percent during Singerman’s tenure.