-

Rob Van Dam to launch cannabis brand in California with Grapefruit USA

Grapefruit USA, Inc., an innovative California-based cannabiotech company and cannabis distributor, today announced that it has entered into an exclusive licensing agreement with WWE Hall of Famer and cannabis pioneer Rob Van Dam to bring his branded cannabis products to the California retail marketplace.

Bradley J. Yourist, Grapefruit’s CEO and co-founder, said, “Our industry has matured over the past several years, and that maturation has fundamentally focused success in the retail marketplace around effective product branding. There is a lot of competition for product shelf space in retail stores. Retailers look to the brands that are likely to generate the most sales, and the well-known cannabis brands are the ones that consumers will choose.”

He continued, “Our strategic partnership with Rob Van Dam and his team is a natural fit. Rob is a cannabis pioneer with a large and loyal following. His cannabis brand, RVD, has an advantage that other cannabis products lack and fits the new ‘Cannabis 3.0’ environment, which is all about creating exciting and popular branded cannabis and hemp-based products. We look forward to expanding our footprint in California and, eventually, nationwide, bringing the highest-quality RVD cannabis products to California cannabis consumers and patients in need to enhance their health and well-being. Grapefruit’s plan for transitioning into a science-based cannabiotech company remains unabated while we capitalize on Cannabis 3.0 in California.”


Discover more from Wrestling-Online.com

Subscribe to get the latest posts sent to your email.

Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you

LATEST NEWS

Khan says “thousands” of tickets sold from Grand Slam: Australia

The upcoming Grand Slam: Australia show has kinda taken a back seat and certainly you don't hear AEW boasting...

Netflix starts WWE marketing online

The big Netflix marketing machine has started promoting WWE on its social media channels, with the company dropping their...

Dynamite rating for 11/20/2024

The Full Gear go-home episode of Dynamite drew 640,000 viewers, down 26,000 viewers from the prior week. The show...

Discover more from Wrestling-Online.com

Subscribe now to keep reading and get access to the full archive.

Continue reading