Lafayette, CA – August 14, 2012 – UFC GYM, the ultimate fitness destination that goes beyond the traditional workout, will celebrate the official grand opening of its much anticipated first signature club, UFC GYM BJ PENN. The gym whose ‘Train Different’ philosophy has already made waves on the mainland with multiple locations in CA, will host a grand opening event on Saturday, August 18th. BJ Penn, a Hawaii-native and two-division UFC champion, will be on-site to kick things off as the brand looks to shake up the Hawaii fitness scene by combining the best of traditional fitness with the innovation of mixed martial arts.

“The future of fitness is right here, right now. There is nothing better than walking through the gym and hearing firsthand how our members have embraced the ‘Train Different’ approach to working out,” said BJ Penn. “I’m very proud to host this grand opening, and would like to personally invite the entire community to join myself and some of my UFC friends at the Expo and experience the club.”

In addition to gym partner, BJ Penn, UFC GYM is privileged to have appearances from Chuck Liddell, Anthony Pettis, Mark Munoz, Brendan Schaub, and other special guests, including Hawaii Gov. Neil Abercrombie, who will be administering a blessing on-site. These respected individuals and elite fighters will join together to help celebrate the grand opening in ultimate style. From 9 a.m. to 5 p.m., members and guests will also have the opportunity to meet the athletes, tour the facility, and mingle with fellow members and Kaka’ako residents.

“Since first opening our doors in May, we’ve had an outpouring of support and excitement from members that recognize the talent and expertise of our staff. They understand that when it comes to elite programming and a “Train Different” approach to fitness, no other club can compete with the premier offerings that are the core of UFC GYM,” said Adam Sedlack, senior vice president, UFC GYM. “With the help of BJ Penn and the local community, we’ve brought a cutting edge training option to the Island, put an end to the boring days of fitness in Hawaii and look forward to future expansion.”

UFC GYM looks to raise the bar in the fitness industry with their ‘Train Different’ approach, taking them above and beyond the average gym. The array of amenities, expert coaches and diverse programming, allows members to work out like a world-class UFC athlete, but also maximize results through traditional training techniques. The facilities are filled with the latest and most advanced equipment, you can see the cross trainers on homenkitchenstuff.com in a recent review of them. The club boasts extensive MMA programming such as Muay Thai, kickboxing, jiu jitsu, women’s self-defense, team-oriented Daily Ultimate Training (DUT), an expansive group fitness studio, and unconventional classes like Hot Hula and Shock Yoga. The club also offers a UFC Kids GYM, a private kids training area, offering Youth Fitness Classes, Active Fitness Gaming, Youth Mixed Martial Arts Training and Ultimate Birthday Parties, making UFC GYM BJ PENN the ultimate family fitness facility.

UFC GYM members and guests are all invited to join in the festivities, featuring activities for the whole family and delicious food, courtesy of Tin Hut BBQ, starting at 9am on August 18th. The gym is located at 805 Pohukaina St. in Honolulu. For more information and special grand opening rates, visit www.ufcgym.com, or call 808-672-2655