Impact Wrestling touts social media success of Slammiversary 2020

Impact Wrestling issued a press release announcing the successful social media impact that Slammiversary had on Saturday night, trending number one in the United States on Twitter during and after the show.

“Impact Wrestling captured the world’s attention on Saturday night,” said Impact Wrestling Executive Vice President Scott D’Amore. “Slammiversary 2020 was the result of two-and-a-half years of hard work by our incredible team and talented roster, along with new additions who have decided to bet on Impact.”

On Twitter, Slammiversary 2020 smashed Impact’s record for single-day total impressions (Slammiversary 2018), nearly doubling the previous record by 97 percent. Leading the day was the exclusive midnight video announcement of The Good Brothers, which quickly became Impact’s best performing tweet of all time, while tweets showcasing Motor City Machine Gun’s return and Purrazzo’s title win now rank as their fifth and sixth best, respectively.

Instagram engagement for Slammiversary 2020 saw a 172 percent increase in single-day total likes compared the previous record (Hard To Kill 2020), as video posts about Eric Young’s return and Heath Miller’s debut grew into Impact’s top two most-liked posts ever.

During the month leading up to Slammiversary 2020, Impact’s YouTube Channel saw its total views rise by 26.5% and total watch time grow by 32 percent. The channel, which already ranks as the No. 2 most-subscribed wrestling account on the platform, added over 100 thousand new subscribers, marking a 20% rise in monthly subscriber rate.