Dynamic pricing inflates WrestleMania 41 tickets to over 100%

The “base” WrestleMania ticket prices did not last long on Ticketmaster as dynamic pricing quickly kicked in, inflating ticket prices sometimes by 100%.

Originally, tickets were priced $450, $650, $850, $1,000, $1,400, $2,000, $3,000, $5,000, and $10,000, but now it’s impossible to find a ticket at those prices.

Ticketmaster uses dynamic ticket pricing depending on demand and has tried to justify its practice by comparing it to airlines and hotels which also increase costs based on demand. It’s a tactic used mainly in concerts, where prices go up big time if there’s a huge demand for a show and now this practice has also moved to WWE events.

A row 4 ticket, which was originally $10,000, is now $15,000 plus taxes and fees. After all is said and done, there’s an additional $3,562 in fees plus the Las Vegas Entertainment Tax which amounts to another $1,350, for a total price of just over $19,900.

A level 200 seat which yesterday sold for $850 plus fees is now $1,850, over 100% more than its original price, and that does not include taxes or fees.

The cheapest two-night ticket available on Ticketmaster at the moment is $1,600 and that is in the level 300.

It’s unclear how much tickets WWE moved yesterday after the pre-sale started. Tickets will open to the general public tomorrow.