A new era kicks in tonight for WWE as it makes its long-awaited debut on Netflix live at 8PM ET. Raw becomes the first weekly live broadcast on the streaming giant, airing in pretty much almost every corner of the world.
For those living outside the United States, their deal is even sweeter: apart from live Raw, there will be live NXT, live Smackdown, live premium live events, and a lot of WWE library as part of their current Netflix subscription.
This is a 10-year deal worth over $5 billion, a deal which was announced last year by the company as it shopped their weekly television broadcasts to different networks. It’s the first time that Raw will not air on cable television since its inception in 1993 and it will be quite the change with Raw omitted from the weekly cable chart, a chart which has catapulted USA Network to the top for around eight months of the year.
Netflix went all in with their promotion for WWE on their website, with a WWE: Live & Upcoming section showing what’s coming. John Cena, Roman Reigns, and Rhea Ripley are part of the graphic hyping up tonight’s live broadcast. Gunther, Dom Mysterio and Liv Morgan, and CM Punk each are used to promote the next three weeks of Raw. On social media, promotion is also at full force with Netflix accounts from different regions each hyping the broadcast.
Over 16,000 fans already have their ticket to attend at the Intuit Dome in Inglewood, California, with the brand-new arena sitting next to the majestic SoFi Stadium, the host of WrestleMania 39. The show is likely to break the gate record for any WWE event held inside an arena, with sky-high prices even for the nosebleed section.
The cheapest tickets available are resale tickets for $442.80 plus taxes and fees on Ticketmaster. Third-party websites have even-higher tickets, starting from just over $500, an incredible get-in price for any show.
Tonight’s show will not be a regular Raw. It’s a special event level Raw which will be used to gain new viewers from Netflix’s 270+ million subscribers worldwide hoping they stick around for next week and the following week and the one following that.
Netflix has a good track record of sending shows into the stratosphere. Shows such as Squid Game, Money Heist, Cobra Kai, and others all achieved status which was unheard of thanks to the Netflix machine. WWE is hoping they’ll be the next ones to gain that level of popularity in places where maybe the product isn’t followed as much.
Tonight is the night history will be made and the (Netflix) world will be watching. Streaming is probably the future for many shows and just like it’s usually the case, WWE is there to experience it.
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