-

Mars Wrigley and WWE expand their long-standing partnership

Mars Wrigley and WWE today announced the renewal of their long-standing partnership, making SNICKERS the presenting partner of WrestleMania for the sixth consecutive year.

The expanded agreement includes multiple pieces of custom video content featuring WWE Superstars showcasing how “out-of-sortsness” can be resolved with a satisfying SNICKERS. The spots will air in WWE’s flagship TV programs Monday Night Raw on USA Network and Friday Night SmackDown on FOX, as well as during WrestleMania on Peacock, NBCUniversal’s streaming service. New for 2021, the partnership names SNICKERS the Presenting Partner of the WrestleMania Main Event match, marking the first time the marquee match has ever been sponsored.

“After an unpredictable year, we’re excited to bring fans some better moments by returning as the presenting sponsor of WrestleMania,” said Michelle Deignan, Senior Director, SNICKERS. “We know the passionate WWE fan base is hungry for some entertainment, and we look forward to sharing those satisfying moments for the sixth year in a row.”

“We are proud to expand our partnership with Mars Wrigley and incorporate the larger-than-life personalities of WWE Superstars into SNICKERS’ popular campaign,” said Stephanie McMahon, WWE Chief Brand Officer. “Our long-term partnership perfectly encapsulates WWE’s 360-degree approach to activation and allows SNICKERS to leverage our global events and massive digital and social scale together with world-renowned talent.”

The partnership also includes custom digital and social content on WWE.com and WWE’s YouTube channel, which is the No. 1 most-viewed sports channel and No. 5 most-viewed channel in the world. Additionally, for the fourth consecutive year, SNICKERS has released limited-edition Hunger Bars featuring familiar taglines of WWE Superstars Roman Reigns, Charlotte Flair, Sasha Banks, Alexa Bliss and The Miz. The bars will be on-shelf at Dollar General stores beginning in mid-March and available while supplies last.


Discover more from Wrestling-Online.com

Subscribe to get the latest posts sent to your email.

Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you

LATEST NEWS

Raw preview for 11/04/2024

Tonight's WWE Raw is not live as the show was taped last night in Riyadh, Saudi Arabia as part...

Crown Jewel 2024 sets viewership record

WWE today announced that Crown Jewel this past Saturday was the most-watched WWE event ever from Saudi Arabia. The 2024...

AEW offering 40% discount on tickets for 12 upcoming TV and PPVs

With attendance at events dwindling, AEW is offering a 40% discount for 10 upcoming television tapings and two pay-per-views...

Discover more from Wrestling-Online.com

Subscribe now to keep reading and get access to the full archive.

Continue reading