-

Matt Hardy’s gimmick to be branded as Woken and not Broken

The new Matt Hardy gimmick based on his Broken character in Impact Wrestling will be called Woken.

Hardy played the character during the weekend non-televised live events and WWE even posted a video of Hardy from Salt Lake City writing that he appears to “be more #woken than ever!”

The former champ said that the Great War will be fought in Anaheim tonight and his mind has fully woken. “I shall DELETE the wicked & CONSUME whatever emotions are EMITTED. I AM MAGIC,” Hardy tweeted.

The reason that it is now Woken and not Broken it’s because WWE always wants to own its intellectual property. While Hardy will be playing off his Broken gimmick, WWE cannot trademark that as it is property of Matt Hardy now that Anthem has given up on the trademark.

Marketing the gimmick as Woken will allow them to sell merchandise using that term and if the situation comes again where Hardy has to leave WWE, he can resume his character under the Broken trademark.


Discover more from Wrestling-Online.com

Subscribe to get the latest posts sent to your email.

Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you

LATEST NEWS

Collision rating for 01/11/2025

Collision last Saturday night drew 337,000 viewers, just 8,000 viewers down from last week's broadcast. The show faced competition...

Report: Corey Graves off tonight’s NXT following controversial post

PWInsider.com is reporting that Corey Graves has been taken off tonight's NXT broadcast following his controversial comments on X...

Matt Cardona says he was not offered an AEW contract, wants to go back to WWE

Speaking on The Ariel Helwani Show, Matt Cardona refuted the reports that he was offered an AEW contract following...

Discover more from Wrestling-Online.com

Subscribe now to keep reading and get access to the full archive.

Continue reading