TKO Group Holdings, Inc. today announced that it has combined the UFC and WWE global partnerships teams into one unit, providing brands with access to one of the most formidable sports marketing portfolios in the world.

Grant Norris-Jones, who played a key role in driving UFC’s global partnerships to record revenue, has been promoted to Executive Vice President and Head of Global Partnerships for TKO, which includes the entirety of UFC and WWE properties. Norris-Jones will work alongside Lou Koskovolis, who is also taking on an expanded role as TKO’s Executive Vice President of Global Partnerships.

Together, they will focus on delivering unique, authentic integrations for TKO’s corporate partners. This new joint effort will further benefit from additional support and collaboration with the Endeavor Partnerships team to maximize value for brands across the entire Endeavor portfolio of assets.

“Since Endeavor acquired UFC in 2016, UFC’s global partnerships business has become a significant growth area,” said Andrew Schleimer, Chief Financial Officer, TKO. “And we believe WWE’s partnerships business has similar potential. Together, UFC and WWE create a sports marketing powerhouse, with hundreds of live events per year and a reach that’s equal to, or better than, the world’s biggest sports properties. The newly integrated global partnerships team will offer premium brands the opportunity to integrate and activate within UFC’s and WWE’s extraordinarily popular content to engage their massive fan bases around the world.”