-

WWE goes pink for the month of October

WWE is once again going pink for the month of October as they continue their partnership with Susan G. Komen to raise awareness about breast cancer.

As part of this year’s “Rise Above Cancer” campaign, WWE will donate to Komen 20 percent of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE live events. Fans can also donate $1, $5 or $10 to Komen upon checkout from WWEShop.com.

To support Komen’s mission, WWE will utilize all its assets including WWE Network and TV broadcasts, live events, public service announcements, digital and social media to generate awareness and encourage fans to get involved.

Throughout the month, the WWE announcer table, entrance ramp and ring skirts will be co-branded and the middle ring rope turned pink to promote the fight against breast cancer.

“We are so grateful for our partnership with WWE,” said Christina Alford, SVP of development for Susan G. Komen. “Their ‘Rise Above Cancer’ campaign reaches women in communities across the country, bringing awareness and helping us fund lifesaving research, and support to families living with breast cancer who need our help today.”

WWE Chief Brand Officer Stephanie McMahon said, “WWE remains deeply committed to this movement, as we utilize our global platforms to raise awareness and funds for a disease that impacts so many people around the world.”

The partnership launched in 2012 and has generated more than $1.5 million for Komen to date.


Discover more from Wrestling-Online.com

Subscribe to get the latest posts sent to your email.

Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you

LATEST NEWS

Over 44,000 tickets sold for the 2025 Royal Rumble so far

Ticket tracking service @WrestleTix is estimating that WWE has moved over 44,000 tickets for the Royal Rumble already just...

Survivor Series 2024 meet and greets announced for weekend

WWE will be holding several photo ops on November 29 and 30 at BC Place as part of Survivor...

Willow Nightingale returns at Full Gear following concussion

Willow Nightingale returned at Full Gear last night, her first appearance in over a month after she suffered a...

Discover more from Wrestling-Online.com

Subscribe now to keep reading and get access to the full archive.

Continue reading