-

WWE’s Tapout brand now available at JCPenny stores

WWE and Authentic Brands Group re-launched the Tapout fitness brand with the apparel line for men now available in nearly 300 JCPenney stores and at jcp.com, with plans to launch a women’s collection this summer.

The Tapout performance apparel collection for men includes a range of training and compression tees, tank tops, pants and shorts featuring Tapout’s new, contemporary branding. At JCPenney, sale prices range from $12.99 for graphic tees to $32.99 for compression shorts.

A fully integrated marketing program will support the launch of Tapout. As the official fitness and training partner of WWE, Tapout is promoted across WWE’s global platforms including TV programming, WWE Network, pay-per-view broadcasts, live events, digital and social media. WWE Superstars and Divas wear Tapout apparel during their fitness and training activities and John Cena serves as a Tapout brand ambassador.

“We are thrilled to reintroduce Tapout performance apparel into the retail space with JCPenney,” said Jamie Salter, Chairman and CEO, ABG. “The next generation of Tapout preserves elements of the original brand essence while tapping into current consumer needs for apparel that suits their active lifestyle.”


Discover more from Wrestling-Online.com

Subscribe to get the latest posts sent to your email.

Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you

LATEST NEWS

Smackdown rating for 10/25/2024

Smackdown drew 1,418,000 viewers last week, up 40,000 viewers from the previous episode. This is the second least-watched episode...

AJ Styles says he turned down TNA Hall of Fame spot and not WWE

In a post on social media replying to fans, former WWE champion AJ Styles revealed it was his choice...

WWE ID developmental program for indie wrestlers and schools launched

WWE today announced the launch of a first-of-its-kind developmental program designed to provide up-and-coming independent wrestlers a pathway to...

Discover more from Wrestling-Online.com

Subscribe now to keep reading and get access to the full archive.

Continue reading